Guide
How to Start an Art Collection on a Budget
You do not need a trust fund to collect original art. Here is a practical guide to building a meaningful collection — piece by piece, starting from wherever you are.
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Guides, resources, and stories for artists and the spaces that host them.
You do not need a trust fund to collect original art. Here is a practical guide to building a meaningful collection — piece by piece, starting from wherever you are.
Read more →Good photographs are the bridge between your physical artwork and the people who might connect with it online. This guide covers lighting, framing, editing, and the small details that make a real difference.
Read more →Art walks bring original work into everyday spaces across a neighbourhood. Here is what they are, how they work, and why they matter for creators, spaces, and neighbours alike.
Read more →Practical ways to support independent artists in your area — from buying original work to sharing their profiles and attending local exhibitions.
Read more →A practical guide to writing an artist statement that works in neighbourhood exhibitions — from cafe walls to community galleries. Clear advice, no art-world jargon.
Read more →Hanging art in your cafe is about more than filling wall space. This guide covers lighting, placement, rotation, and how to create an environment where local artwork and your venue bring out the best in each other.
Read more →Mass-produced prints fill a wall. Original art changes a room. Here is how to find affordable original artwork from local artists, what to look for, and why buying from your neighbourhood matters more than you think.
Read more →Most platforms reward whoever sells the most. Herehood does the opposite. Here is how our equity algorithm works, and why visibility should never depend on commercial success.
Read more →Static decor fades into the background. Rotating local art keeps your space alive, gives people a reason to return, and connects you to the creative community around you.
Read more →Pricing art for a physical display is different from pricing for an online store. Here is a practical framework for setting prices that respect your work, suit the space, and make sense to the people who see it.
Read more →Workplaces are rethinking what goes on their walls. Instead of generic prints and motivational posters, more offices, co-working spaces, and corporate environments are turning to local artists. Here is what is driving the shift and how it works in practice.
Read more →Cafes, shops, and venues across Melbourne are displaying local art — and it is changing the way visitors experience the space. Here is why it works and what it looks like in practice.
Read more →Open Calls are themed exhibition opportunities where artists submit work in response to a brief. Here is what they are, how they work, and how to write a strong submission.
Read more →A practical guide for Melbourne artists looking for exhibition space outside traditional galleries. Cafes, shops, studios, and community spaces — how to find them and get started.
Read more →A practical guide for artists who want to sell original work in their own neighbourhood. How to price, where to display, and what to consider when selling art locally.
Read more →A practical guide for cafes, shops, and venues wanting to display local art. How to find artists, what to consider, and how to get started — at no cost.
Read more →Practical approaches for visual artists who want to exhibit their work outside the traditional gallery system. From cafes and pop-ups to digital platforms and open studios.
Read more →Fitzroy cafes that display original art from local artists. A neighbourhood guide for art lovers and anyone curious about the creative spaces between Brunswick and Smith Streets.
Read more →A clear comparison of commission rates across art platforms. What artists actually keep after fees on Etsy, Saatchi, Artfinder, Bluethumb, and Herehood.
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